Orderly, elegant, and full of fascinating details. Parma is a city that can be enjoyed at a slow pace, even when time is limited.
Staying at voco® Parma & Congressi allows you to easily alternate work and leisure: a walk in the city centre, a culinary stop, a cultural visit, or a trip outside the city.
The historic centre of Parma is compact and pleasant to walk around. In a short time, you can move from shopping streets to the city’s main squares, stopping for a coffee, or stepping into a church or museum—without the need for too much planning.
In Piazza Duomo, you’ll find the Cathedral of Santa Maria Assunta and the Baptistery, two of the city’s most iconic landmarks. From there, a short walk leads to the Pilotta Complex, one of the most significant cultural sites, home to the Farnese Theatre and the National Gallery. Distances are small enough to allow visits even within half a day.
Parma’s Museums: Between Art and Music
Parma has a strong cultural identity rooted in both art and music. The Regio Theatre is one of its symbolic sites, especially for opera lovers, while the Birthplace of Arturo Toscanini tells an important chapter of Italian musical history.
Beyond the cathedral, the city offers other churches and monastic complexes worth visiting, such as the Church of San Michele dell’Arco and the San Francesco del Prato Sanctuary.
Staying in Parma and Discovering the Food Valley
Parma is one of Italy’s most renowned destinations when it comes to gastronomy. It is the heart of the Food Valley, and a short distance from the city you will find yourself in the hills, dairies, and ham factories where products such as Parmigiano Reggiano and Prosciutto di Parma are born. Tasting tours are a great opportunity to see local craftsmanship up close and understand why quality here is truly serious. Even within the city, between trattorias, food shops, and restaurants, it’s easy to “taste Parma” authentically.
Motor Valley: A Trip Between Engines and Design
Not far from Parma lies another face of Emilia-Romagna—one linked to engines, technology, and design: the Motor Valley. In under an hour, you can reach museums and iconic locations connected to the major brands that made this region famous worldwide.
It’s the perfect excursion if you’d like to add something different to your stay, especially if you’re passionate about cars or motorcycles—or travelling with someone who is. It works well as an out-of-town activity after work or during a weekend.
Parma: Balancing Work and Personal Time
Parma allows you to find balance during business or leisure trips, whether alone or with family. You can visit the historic centre, museums, and discover the Food and Motor Valley without rushing.
No complicated plans needed—the city and its surroundings reveal themselves naturally, at your pace. So, what are you waiting for to plan your next stay?
