voco® Parma & Congressi collaborates with selected local partners to offer guests experiences that go beyond the stay. Shopping, culture and leisure become an integral part of the stay, with the opportunity to discover Parma and its surroundings in a simple and organized way.
Thanks to these collaborations, the stay at voco® Parma & Congressi can extend beyond the spaces of the hotel. Whether it is a day of shopping, a cultural visit or a moment of rest between work commitments, the territory offers easily accessible opportunities. Our staff is available to provide information and support in organizing activities, to make every experience easy to integrate into the stay program.
The Monumental Complex of the Pilotta is the historical and cultural heart of Parma.
Built between the sixteenth and seventeenth centuries as a service structure for the Farnese court, it connected the ducal residences and was characterized by imposing dimensions. Originally a court citadel with stables, armoires and representative spaces, over time the Pilotta has taken on a cultural vocation. Today the Pilotta brings together the Farnese Theatre, the National Gallery, the Archaeological Museum and the Palatine Library, presenting itself as a living space of memory, art and research.
A symbolic monument of the city, it continues to renew its public function, opening itself to citizens as a cultural and scientific centre capable of preserving the past and interpreting the future.
Just a few minutes from Parma, Fidenza Village is one of the main shopping destinations in Italy. With over 120 open-air boutiques, it brings together international brands and exclusive offerings available all year round.
Beyond shopping, the Village offers a broader experience that includes dining, personalized services and a well-curated setting, where art and design accompany the visit. Among the available services: personal stylist, hands-free shopping and dedicated parking.
For hotel guests, it represents an ideal solution for a break during the stay or for organizing a different day, easily integrated between one commitment and another.
The Labirinto della Masone, located in Fontanellato, is one of the most original cultural sites in the Parma area. Designed by Franco Maria Ricci, it is the largest maze in the world made entirely of bamboo, covering about eight hectares.
Inside the complex there are exhibition spaces, an art collection, a library dedicated to graphics and typography, as well as temporary exhibitions and areas dedicated to cultural events. The route develops between architecture, nature and art, offering an experience different from traditional tourist circuits.
The visit requires time and attention, and is suitable for those who wish to explore in depth the connection between culture, aesthetics and the territory.
