voco® Brand

Hospitality that feels personal

Some hotels are simply a place to sleep.

And then there are hotels where you immediately feel at ease.

The voco brand was born from this idea: welcoming every guest naturally, without unnecessary formality, yet with the reliability of a major international brand.
Hospitality designed for frequent travellers who know what they want and appreciate details done well—without the need to show them off.

At voco® Parma & Congressi, the brand becomes a relaxed, authentic, and carefully crafted experience, where every stay flows effortlessly from arrival to check‑out.

An invitation to feel good

The name voco comes from Latin and means “to invite” and “to bring together”. It is more of a promise than a concept.

An invitation to come in, unwind, and feel welcome. A way of bringing together comfort, design, and sincere attention into a single experience.

Nothing here is rigid or formal. Spaces are designed to be lived in, service is attentive but never intrusive, and the atmosphere is just right—whether you’re focusing on a meeting or unwinding after a long day.

The pleasure of small certainties

voco® is built on details that always work.
The comfort of a bed that guarantees restful sleep, the quiet environment, and the feeling of being in a place that understands your needs without explanation. At voco® Parma & Congressi, everything is designed to accompany you on your journey—whether for business or leisure. A reliable place you’ll be glad to return to, knowing you’ll find the same quality with an extra touch of personality.

A more conscious way of travelling
Feeling well also means making responsible choices.
voco® interprets sustainability in practical, everyday ways that reduce environmental impact without sacrificing comfort.
At voco® Parma & Congressi, this translates into mindful resource use, carefully chosen materials, and practices that respect the environment—discreetly but genuinely. Because taking care of guests also means taking care of the place that welcomes them.

Business, events, and time for yourself
Parma is a city where culture, work, and quality of life come together.
The voco® Parma & Congressi reflects this spirit by offering ideal spaces for meetings, congresses, and events, but also moments of rest and relaxation to enjoy at your own pace. Here, business travel becomes lighter, and leisure travel becomes more spontaneous—an effortless balance for those who value comfort and thoughtful design.

Welcome to the world of voco®
The voco® Parma & Congressi is more than a hotel: it is a different way of experiencing hospitality.
More human, more simple, more authentic. A place where you feel like a guest, not just a customer—and where returning is always a pleasure.

voco® Brand

Hospitality that feels personal

An invitation to feel good

The pleasure of small certainties

Our Philosophy

Sustainability